Web Design and Development
Home The Company Products Services • Consulting • Software • Support • Networking • Internet • Training News Careers Contact Us		What is Web Marketing? Web marketing is the process of promoting your goods or services, represented on your website, on the Internet. Websites are not found by "luck". Whether your website is for building brand awareness, acquiring leads or conducting online sales, an active marketing program is required to ensure that it is found by your potential customers. One of the most effective ways to promote your website is through search engines such as Google and Yahoo. Only one of two outcomes is possible each time a member of your potential audience performs a search in a major search engine: Either they find your website or they find a competitor's website. Your online success is very dependent upon the quality and success of your website positioning campaign. A Search Engine Optimization (SEO) strategy must be created and continuously implemented so that your website is found in the major search engines and directories when someone performs a keyword or phrase query relevant to your site's product or service offering. The Value of Search Engine Optimization Search Engine Optimization is the process of enhancing a web page through design and writing techniques that will make your web page rank well on the major search engines. 88%¹ of Internet users find new websites through search engines listings. Traffic from these search engines is the most valuable kind of Internet traffic because it is comprised of people actively looking for a specific product, service, information or solution. It is important for your web site to rank well because search engine users usually do not browse beyond the first 30 search results. Search Engine Optimization is a complex process that requires expertise and continuous effort to maintain good and long-term results. A successful SEO strategy starts with proper website design and employs a regular and consistent SEO service to keep the website in tune with all of the latest search engine trends and algorithms to build and maintain placement. Nasztech Systems offers a variety of Search Engine Optimization services for you to consider: Thorough keyword and category research Manual submission to major search engines and directories Paid inclusion to major search engines and directories (as necessary) Meta tag optimization Page title and headings optimization Reciprocal linking and link popularity Body text editing and copywriting Consulting on new pages or alternative text within your site Contact Us for a Free Consultation SEO is a valuable marketing tool with results you can see. If your business can benefit from more web traffic, please call us to discuss how we can help increase your exposure. ¹based on research by the Georgia Institute of Technology, Tenth WWW User Survey, 10/98 Web Development | Web Maintenance | Web Marketing | Search Engine Optimization
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